diff --git a/docs/_files/toolkit-icon.png b/docs/_files/toolkit-icon.png
new file mode 100644
index 0000000000000000000000000000000000000000..1c68f06046b548e31d54d573c48007159eeae267
Binary files /dev/null and b/docs/_files/toolkit-icon.png differ
diff --git a/mkdocs.yml b/mkdocs.yml
index 2553e3d4f09aa2be8cd0d1fab5be2bed1a63f38b..26e27d07a40313d6acf3519cf05ec1ca49044264 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -1,7 +1,7 @@
 site_name: GitOps Toolkit
-site_description: Documentation for GitOps Toolkit.
+site_description: A toolkit for assembling GitOps pipelines on Kubernetes
 site_author: The Flux CD contributors
-site_url: https://fluxcd.github.io/toolkit/
+site_url: https://toolkit.fluxcd.io
 
 repo_name: fluxcd/toolkit
 repo_url: https://github.com/fluxcd/toolkit
@@ -14,6 +14,7 @@ theme:
   palette:
     primary: blue
     accent: indigo
+  custom_dir: mkdocs/
 
 docs_dir: docs
 
@@ -25,6 +26,7 @@ plugins:
 
 markdown_extensions:
   - admonition
+  - meta
   - codehilite:
       guess_lang: false
   - toc:
diff --git a/mkdocs/main.html b/mkdocs/main.html
new file mode 100644
index 0000000000000000000000000000000000000000..eb0ab4530425f09e467ce5cc61a4542f78008c6b
--- /dev/null
+++ b/mkdocs/main.html
@@ -0,0 +1,32 @@
+{% extends "base.html" %}
+
+{% block extrahead %}
+
+<meta property="og:url" content="{{ page.canonical_url }}">
+{% if page and page.meta and page.meta.title %}
+<meta property="og:title" content="{{ page.meta.title }}">
+{% elif page and page.title and not page.is_homepage %}
+<meta property="og:title" content="{{ page.title }} - {{ config.site_name }}">
+{% else %}
+<meta property="og:title" content="{{ config.site_name }}">
+{% endif %}
+<meta property="og:description" content="{{ config.site_description }}">
+<meta property="og:image" content="https://toolkit.fluxcd.io/_files/toolkit-icon.png">
+<meta property="og:image:alt" content="GitOps Toolkit">
+<meta property="og:image:type" content="image/png">
+
+<meta name="twitter:card" content="summary">
+<meta name="twitter:site" content="@stefanprodan">
+<meta name="twitter:creator" content="@stefanprodan">
+{% if page and page.meta and page.meta.title %}
+<meta property="twitter:title" content="{{ page.meta.title }}">
+{% elif page and page.title and not page.is_homepage %}
+<meta property="twitter:title" content="{{ page.title }} - {{ config.site_name }}">
+{% else %}
+<meta property="twitter:title" content="{{ config.site_name }}">
+{% endif %}
+<meta name="twitter:description" content="{{ config.site_description }}">
+<meta name="twitter:image" content="https://toolkit.fluxcd.io/_files/toolkit-icon.png">
+<meta name="twitter:image:alt" content="GitOps Toolkit">
+
+{% endblock %}