diff --git a/cmd/flux/create_image_policy.go b/cmd/flux/create_image_policy.go
index 1c77113ca6c16a97f897f4aaf607b45fa08fdf06..287e3dcd140bd6d6afabef6c3a6a983b76ca07c7 100644
--- a/cmd/flux/create_image_policy.go
+++ b/cmd/flux/create_image_policy.go
@@ -38,8 +38,9 @@ the status of the object.`,
 	RunE: createImagePolicyRun}
 
 type imagePolicyFlags struct {
-	imageRef string
-	semver   string
+	imageRef    string
+	semver      string
+	filterRegex string
 }
 
 var imagePolicyArgs = imagePolicyFlags{}
@@ -48,6 +49,7 @@ func init() {
 	flags := createImagePolicyCmd.Flags()
 	flags.StringVar(&imagePolicyArgs.imageRef, "image-ref", "", "the name of an image repository object")
 	flags.StringVar(&imagePolicyArgs.semver, "semver", "", "a semver range to apply to tags; e.g., '1.x'")
+	flags.StringVar(&imagePolicyArgs.filterRegex, "filter-regex", "", " regular expression pattern used to filter the image tags")
 
 	createImageCmd.AddCommand(createImagePolicyCmd)
 }
@@ -95,6 +97,12 @@ func createImagePolicyRun(cmd *cobra.Command, args []string) error {
 		return fmt.Errorf("a policy must be provided with --semver")
 	}
 
+	if imagePolicyArgs.filterRegex != "" {
+		policy.Spec.FilterTags = &imagev1.TagFilter{
+			Pattern: imagePolicyArgs.filterRegex,
+		}
+	}
+
 	if export {
 		return printExport(exportImagePolicy(&policy))
 	}
diff --git a/docs/cmd/flux_create_image_policy.md b/docs/cmd/flux_create_image_policy.md
index c311ed162b8e96730e4088e2c0034d65bcd716de..5a9db5f61f989f81922ede1e4b5683d26f849cf3 100644
--- a/docs/cmd/flux_create_image_policy.md
+++ b/docs/cmd/flux_create_image_policy.md
@@ -18,9 +18,10 @@ flux create image policy <name> [flags]
 ### Options
 
 ```
-  -h, --help               help for policy
-      --image-ref string   the name of an image repository object
-      --semver string      a semver range to apply to tags; e.g., '1.x'
+      --filter-regex string    regular expression pattern used to filter the image tags
+  -h, --help                  help for policy
+      --image-ref string      the name of an image repository object
+      --semver string         a semver range to apply to tags; e.g., '1.x'
 ```
 
 ### Options inherited from parent commands