diff --git a/assets/prometheus/rules/alertmanager.rules b/assets/prometheus/rules/alertmanager.rules
index 71bdc687645cdf3e1589f53a31009136162b970f..30a70ee395bfef538a90a01299c11b4596cb6b4b 100644
--- a/assets/prometheus/rules/alertmanager.rules
+++ b/assets/prometheus/rules/alertmanager.rules
@@ -4,7 +4,7 @@ ALERT AlertmanagerConfigInconsistent
        label_replace(prometheus_operator_alertmanager_spec_replicas, "service", "alertmanager-$1", "alertmanager", "(.*)") != 1
   FOR 5m
   LABELS {
-    severity = "critical"
+    severity = "page"
   }
   ANNOTATIONS {
     summary = "Alertmanager configurations are inconsistent",
@@ -17,7 +17,7 @@ ALERT AlertmanagerDownOrMissing
        sum by(job) (up) != 1
   FOR 5m
   LABELS {
-    severity = "warning"
+    severity = "ticket"
   }
   ANNOTATIONS {
     summary = "Alertmanager down or not discovered",
@@ -28,7 +28,7 @@ ALERT FailedReload
   IF alertmanager_config_last_reload_successful == 0
   FOR 10m
   LABELS {
-    severity = "warning"
+    severity = "ticket"
   }
   ANNOTATIONS {
     summary = "Alertmanager configuration reload has failed",
diff --git a/assets/prometheus/rules/general.rules b/assets/prometheus/rules/general.rules
index 9e26ab9a1500e975d41a4039cf75eb9778e12def..7b406f0783af5a217e5ac539ad7449f56dd787a6 100644
--- a/assets/prometheus/rules/general.rules
+++ b/assets/prometheus/rules/general.rules
@@ -4,7 +4,7 @@ Alert TargetDown
   IF 100 * (count(up == 0) / count(up)) > 3
   FOR 10m
   LABELS {
-    severity = "warning"
+    severity = "ticket"
   }
   ANNOTATIONS {
     summary = "Targets are down",
@@ -15,9 +15,6 @@ Alert TargetDown
 
 ALERT DeadMansSwitch
   IF vector(1)
-  LABELS {
-    severity = "none",
-  }
   ANNOTATIONS {
     summary = "Alerting DeadMansSwitch",
     description = "This is a DeadMansSwitch meant to ensure that the entire Alerting pipeline is functional.",
@@ -29,7 +26,7 @@ ALERT TooManyOpenFileDescriptors
   IF 100 * (process_open_fds / process_max_fds) > 95
   FOR 10m
   LABELS {
-    severity = "critical"
+    severity = "page"
   }
   ANNOTATIONS {
     summary = "too many open file descriptors",
@@ -43,7 +40,7 @@ ALERT FdExhaustionClose
   IF predict_linear(instance:fd_utilization[1h], 3600 * 4) > 1
   FOR 10m
   LABELS {
-    severity = "warning"
+    severity = "ticket"
   }
   ANNOTATIONS {
     summary = "file descriptors soon exhausted",
@@ -55,7 +52,7 @@ ALERT FdExhaustionClose
   IF predict_linear(instance:fd_utilization[10m], 3600) > 1
   FOR 10m
   LABELS {
-    severity = "critical"
+    severity = "page"
   }
   ANNOTATIONS {
     summary = "file descriptors soon exhausted",
diff --git a/assets/prometheus/rules/kube-apiserver.rules b/assets/prometheus/rules/kube-apiserver.rules
index c041881abb2c398ae342ea875cae02ee19e1d497..be6dc97ffc5f7890fdae79a372987b04b6537fcf 100644
--- a/assets/prometheus/rules/kube-apiserver.rules
+++ b/assets/prometheus/rules/kube-apiserver.rules
@@ -2,7 +2,7 @@ ALERT K8SApiserverDown
   IF absent({job="apiserver"}) or (count by(cluster) (up{job="apiserver"} == 1) < count by(cluster) (up{job="apiserver"}))
   FOR 5m
   LABELS {
-    severity = "critical"
+    severity = "page"
   }
   ANNOTATIONS {
     summary = "API server unreachable",
@@ -20,7 +20,7 @@ ALERT K8SApiServerLatency
     ) / 1e6 > 1.0
   FOR 10m
   LABELS {
-    severity = "warning"
+    severity = "ticket"
   }
   ANNOTATIONS {
     summary = "Kubernetes apiserver latency is high",
diff --git a/assets/prometheus/rules/kube-controller-manager.rules b/assets/prometheus/rules/kube-controller-manager.rules
index f75e27680d8cc543582b73e72f831cdbd5e25764..905462736e0f487681d731ed61072f471afcf204 100644
--- a/assets/prometheus/rules/kube-controller-manager.rules
+++ b/assets/prometheus/rules/kube-controller-manager.rules
@@ -2,7 +2,7 @@ ALERT K8SControllerManagerDown
   IF absent(up{job="kube-controller-manager"}) or (count by(cluster) (up{job="kube-controller-manager"} == 1) == 0)
   FOR 5m
   LABELS {
-    severity = "critical",
+    severity = "page",
   }
   ANNOTATIONS {
     summary = "Controller manager is down",
diff --git a/assets/prometheus/rules/kube-scheduler.rules b/assets/prometheus/rules/kube-scheduler.rules
index 6eff4bcdc010b6d7682d7d97e38af7b674a9384e..80e954ddc97779418a756e8a24288e76a0ff49ab 100644
--- a/assets/prometheus/rules/kube-scheduler.rules
+++ b/assets/prometheus/rules/kube-scheduler.rules
@@ -2,7 +2,7 @@ ALERT K8SSchedulerDown
   IF absent(up{job="kube-scheduler"}) or (count by(cluster) (up{job="kube-scheduler"} == 1) == 0)
   FOR 5m
   LABELS {
-    severity = "critical",
+    severity = "page",
   }
   ANNOTATIONS {
     summary = "Scheduler is down",
diff --git a/assets/prometheus/rules/kubelet.rules b/assets/prometheus/rules/kubelet.rules
index cbcd576c4685e069be4a62fa2e21e226a02122f8..124d8dd0d3684704d6d5fedc0b7f0530a789cf72 100644
--- a/assets/prometheus/rules/kubelet.rules
+++ b/assets/prometheus/rules/kubelet.rules
@@ -2,7 +2,7 @@ ALERT K8SNodeNotReady
   IF kube_node_status_ready{condition="true"} == 0
   FOR 1h
   LABELS {
-    severity = "warning",
+    severity = "ticket",
   }
   ANNOTATIONS {
     summary = "Node status is NotReady",
@@ -20,7 +20,7 @@ ALERT K8SManyNodesNotReady
       ) > 0.2
   FOR 1m
   LABELS {
-    severity = "critical",
+    severity = "page",
   }
   ANNOTATIONS {
     summary = "Many K8s nodes are Not Ready",
@@ -31,7 +31,7 @@ ALERT K8SKubeletDown
   IF count by (cluster) (up{job="kubelet"} == 0) / count by (cluster) (up{job="kubelet"}) > 0.03
   FOR 1h
   LABELS {
-    severity = "warning",
+    severity = "ticket",
   }
   ANNOTATIONS {
     summary = "Many Kubelets cannot be scraped",
@@ -42,7 +42,7 @@ ALERT K8SKubeletDown
   IF absent(up{job="kubelet"}) or count by (cluster) (up{job="kubelet"} == 0) / count by (cluster) (up{job="kubelet"}) > 0.1
   FOR 1h
   LABELS {
-    severity = "critical",
+    severity = "page",
   }
   ANNOTATIONS {
     summary = "Many Kubelets cannot be scraped",
@@ -52,7 +52,7 @@ ALERT K8SKubeletDown
 ALERT K8SKubeletTooManyPods
   IF kubelet_running_pod_count > 100
   LABELS {
-    severity = "warning",
+    severity = "ticket",
   }
   ANNOTATIONS {
     summary = "Kubelet is close to pod limit",
diff --git a/assets/prometheus/rules/node.rules b/assets/prometheus/rules/node.rules
index 8fd5b7d0363f9b2b3be9b5f038333db9ff61a872..9844947a38473608418195bf846e15e8952e8472 100644
--- a/assets/prometheus/rules/node.rules
+++ b/assets/prometheus/rules/node.rules
@@ -2,7 +2,7 @@ ALERT NodeExporterDown
   IF up{job="node-exporter"} == 0
   FOR 10m
   LABELS {
-    severity = "warning"
+    severity = "ticket"
   }
   ANNOTATIONS {
     summary = "node-exporter cannot be scraped",
diff --git a/assets/prometheus/rules/prometheus.rules b/assets/prometheus/rules/prometheus.rules
index 05c278f1c5606238c8b8edbd24d1df820972ade9..c29ed6ca3b444d2a771254fbe046aed3b125a814 100644
--- a/assets/prometheus/rules/prometheus.rules
+++ b/assets/prometheus/rules/prometheus.rules
@@ -2,7 +2,7 @@ ALERT FailedReload
   IF prometheus_config_last_reload_successful == 0
   FOR 10m
   LABELS {
-    severity = "warning"
+    severity = "ticket"
   }
   ANNOTATIONS {
     summary = "Prometheus configuration reload has failed",