diff --git a/cli/Makefile b/cli/Makefile
index f0553f990f695de3c71f0c55f26f838088320c53..e6ea78236963182f9ad905f4358cd41f812279fc 100644
--- a/cli/Makefile
+++ b/cli/Makefile
@@ -3,6 +3,9 @@
 XDG_CONFIG_HOME ?= $(HOME)/.config
 EDITOR ?= "vi"
 
+# Do not adjust.
+KOOLBOX_IMAGE = "quay.io/sheogorath/koolbox:latest"
+
 include ../utils/help.mk
 
 .PHONY: preflight
@@ -16,7 +19,7 @@ install: preflight ## Install koolbox, the Kubernetes Toolbox for SI-Infrastruct
 
 .PHONY: build
 build: preflight ## Build container locally instead of using one from upstream
-	podman build -t quay.io/sheogorath/koolbox:latest .
+	podman build -t $(KOOLBOX_IMAGE) .
 
 .PHONY: config
 config: ## Edit your koolbox environment config